A complete Guide to SEO Strategy



SEO (search engine optimization) is a set of practices designed for upgrading the quality and quantity of website traffic of web pages in organic search results. SEO focuses on unpaid traffic rather than paid traffic. Organic search results are the eminent way for viewers to locate and access online content. This implies that it suits better for those web page owners who are running out of budget. SEO improves the visibility of your site when people search for the products or services related to your business in search engine pages that include Google, Bing, and other search engines. The better visibility of web pages stands more chances that you catch the attention of potential and existing customers to your business. 


Types


  1. On-Page SEO

On-page SEO relates to the content on your website. It includes strategies to optimize an individual web page content for search engines. These factors help search engines understand the topic of the content and see that the website is an essential source that people often search about. Common on-page SEO practices include optimizing title tags, content, internal links, and URLs. This is different from off-page SEO, which is optimizing for signals that happen off of your website. With on-page optimization, you focus to make your website more usable and valuable to users to enhance your rankings in search engines.



  1. Technical SEO

Technical SEO is the server optimization that ensures that a website meets the technical requirements of modern search engines with the goal of enhanced organic rankings. Vital elements of Technical SEO include crawling, indexing, rendering, and website architecture. It is called technical as it has nothing to do with the original content of the website. The main aim of technical SEO is to optimize the outlook of the website. It is defined by configurations that can be incorporated into the server. 


  1. Off-Page SEO

Off-Page SEO refers to anything done outside of your website with the potential to affect search engine rankings. Optimizing your site for off-page SEO means you are required to enhance the way that both users and search engines see your site in terms of credibility, authority, popularity, and relevance. Off-Page SEO often deals with promotion methods that are beyond the website content to rank a website higher in the search results.



Tools For SEO


  1. Google Analytics

Google Analytics is an ideal tool that enables website owners to track, inspect, and report data about their site. It is an important tool when it comes to SEO. Google Analytics can truly change the way your website operates, and help you put the customer at priority. Google Analytics provides statistics and basic analytical tools for search engine optimization and marketing purposes. It tracks the performance of your websites carefully. Google Analytics acquires user data from each website visitor through the use of page tags. Google Analytics includes features that can help users identify trends and patterns in how visitors engage with their websites.


  1. PageSpeed Insights

PageSpeed Insights is a free SEO tool offered by Google to measure the performance of a page, on mobile and computer. The data collected is accompanied by advice on how to improve the page. These improvements can help reduce page load times and also reduce your bounce rate, both of which are important factors for your website’s SEO. PageSpeed Insights is a free-to-use tool by google that provides you a lot of insight and performance suggestions for improving the page load time. PageSpeed Insights analyzes the content of a web page and then generates suggestions to make that page faster. This is done by taking into account many different reports and analyses using Google Lighthouse.

A good SEO strategy is essential for enhancing the appearance and positioning of web pages in organic results. 



Some of the important SEO strategies that one should implement are compiled below:


  1. Create a list of keywords

Keyword research is the foremost task of any legit SEO strategy. Start typing a keyword into google’s search engine and it will display a list of suggestions. These suggestions are proven great keywords for SEO as they penetrate directly from Google. Another important factor to keep in mind is that longer keywords tend to be less competitive than “short tail” terms. Though long tails have relatively low search volume levels, yet they are easier to rank for.


  1. Write high-quality content

After searching for possible keywords the next step is to write high-quality content. You are required to create engaging content that is valuable to your market. You might be wondering what is valuable content? Valuable content includes content that answers all the possible queries of the customer, provides them with the insights they can use and educates them so they can be better at what they do.


  1. Use Keywords in your Website Page URLs.

Don’t overlook your page URLs as they are important for your SEO. This is the phase where your keyword research comes in handy. Implement the possible keywords in your content or web page URLs to widen its reach to the maximum audience. There are quick and easy ways to check search ranking. You can use either Google Adwords keyword planner or Google trends.


  1. Focus on page titles

It is difficult to draft engaging and interesting titles for your web pages. Make sure that they catch the attention of your targeted audience. If you fail to do so no one will read your content. Once you choose the nailed, shortened title backed with strong words you have completed your half journey. While creating these attention-catching headlines make sure that your keyword takes place in the headline or the title of the content.


  1. Review every page to incorporate additional keyword    

After creating high-quality content that is needed by your target market and after having attention-catching headlines to encourage them to read further, look back and review everything you wrote. Look for the additional places where keywords can be placed. Incorporating additional keywords enhances your SEO ranking and draws more traffic to your site.


  1. Improve user experience

Good user experience is becoming more and more important in strong SEO rankings. To make sure that you survive the competition and rank best, you are required to pay more attention to user experience. Using corrective methods and with the help of trained web developers, you can assess the performance of your website by ensuring that it is easy and intuitive to navigate and that each link works and takes your visitors to the next bit of information they are searching for.


  1. Hire an expert

If you can afford to have an expert, then it is wise to hire an SEO expert to ensure that your site is truly optimized. An SEO consultant can audit your site and analyze its performance against your important keywords. They will offer you a refined list of actionable items to help you to take your site to the next level. You are not required to be an SEO wizard to ensure that your website is well positioned for organic engine traffic. Your basic ability is more than enough to make your site populated with quality traffic.


We Saffron Chariot Technologies, are the best SEO company in Chandigarh offering the best SEO services in Chandigarh. We design vital components for your business i.e. meta descriptions, headings, links, content, images, videos, originality of content, etc. 

As one of the leading creative SEO companies in Chandigarh offering the best SEO services in Chandigarh, we make sure your website gets a good ranking in search engines like Google, Bing, Baidu, etc. Our approach to SEO is completely free of black hat SEO techniques or other spammy methods.

We also offer white label SEO services for digital marketing agencies, SEO companies, or web design agencies who want to add SEO to their service offering without hiring additional staff. When you choose to work with us, you get a truly reliable SEO partner, who is known for its top-notch SEO services in Chandigarh. That’s what makes us the best SEO company in Chandigarh.



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